Report Writing and Training for Marketing Managers

Marketing managers and executives are at least partly measured on finding new prospects.

With pressure on budgets they will be restricted to a smaller number of more effective and better-targeted campaigns.

Marketing managers and executives are expected to

• identify and measure successful campaign messages and processes
• extract appropriate audiences for online and print direct marketing and advertising
• record which individuals have been targeted in a campaign and ensure follow-up
• distribute enquiries from web, trade show and other sources to the individual that can convert them into sales
• ensure that acquired data or data quality updates from external data cleaning agencies can be slickly incorporated into the CRM database.

That's tough when few marketing teams can access or analyse the data they need to do these jobs effectively.
And in many real situations the only people who are able to write reports and access the data are over-committed IT executives who have little understanding of the marketing processes.

We will write reports that you need and train your teams to write their own.

We will write the reports you need to access and exploit data about customers, prospects and transactions.
We will train your own marketing team to write other reports they need.
We will identify, install and train you to use the data migration tools that you need to successfully import data from telemarketing agencies or other external data.
We'll help you set up systems to record which contacts were members of each campaign so that you can meet legal and company requirements and avoid excessive contact.

If you are interested in more information about the topic covered here or wish to receive a FREE Customer Intelligence audit please get in touch. You can call +44 (0) 1628 629576 or click here to send an e-mail.